HOW IT WORKS
From concept to finished photos on your site
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BOOK A FIT CALL
CONCEPT TO CAMERA
SHOOT WITH DIRECTION
A quick call to talk about your brand and whether we're the right fit. No prep and no homework, just bring the idea.
Where your brand's imagery is now, where it needs to go, the budget to get there, and exactly how to go from concept to full visual story.
We execute your concept and tell your full visual story so that every image comes back on brand and ready to use.
THE PLAN
Commercial Brand Visual Strategy & Image Roadmap
CONCEPT TO CAMERA
Align your product strategy, website, and multi-channel campaigns with cohesive, high-impact visuals that drive revenue.
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You’ve built proven revenue and a product that customers love. But does your imagery match the brand you’re actually building?
For scaling food, beverage, and CPG brands without an in-house creative director, outgrowing your early visual assets is a natural milestone. But jumping into multi-day commercial shoots without overarching creative direction leads to disconnected marketing assets, wasted production dollars, and photography that falls short of your retail and scaling ambitions.
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Concept to Camera is a dedicated strategy engagement that establishes your brand’s commercial visual standards, maps every shot to your e-commerce storefront and campaign channels, and builds a hyper-focused production blueprint before anyone steps onto set.
Investment $500*
*100% of this investment is credited to the book production package that fits you best.
Not sure if this is the right path?
Executive Chef David DeQuay | Chicago, IL
“Amanda's talent and artistry elevated my pictures, website,
and image to Michelin Star level."
SCALE WITH CONFIDENCE
We don't step onto set, build prop direction, or book commercial crews without a strategy. Every commercial brand engagement begins with Concept to Camera™. Your initial strategy session gives us the exact campaign framework, channel-by-channel asset requirements, and pre-production plan needed to execute your shoot efficiently.
Once your Concept to Camera™ Brief is delivered, your entire $500 investment is applied as a 100% direct credit toward the level of creative direction and production leadership your brand requires to scale.
The Campaign Foundation
For emerging food product brands that need expert creative direction to establish a cohesive visual baseline for their e-commerce storefront or primary product launch. We align your brand messaging with high-impact visual standards and provide on-set creative direction to ensure your foundational product visuals look polished and market-ready. Often includes e-commerce visual alignment, campaign shot planning, team pre-production meetings, and single-day on-set creative direction for key product assets. ​
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Investment $6,000
MOST POPULAR
The Campaign System
For scaling food product brands and CPG companies ready to align their visual assets with their commercial growth strategy through a turn-key, luxury production experience. We translate your commercial strategy into a complete visual system, handling full-service prop styling, set design, creative direction, and tailored photography execution based on your project scope. Because the same creative leadership driving your strategy is directing and leading the execution, nothing is ever lost in translation. Once brand standards and shot plans are approved, you can step back completely while we execute a seamless, hands-off production that delivers multi-channel visuals built to drive retail interest and ad performance.​
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Investment $10,000
The Complete Campaign Suite
For ambitious food product and CPG brands seeking comprehensive, white-glove creative leadership across multi-channel campaigns, seasonal rollouts, or full visual brand overhauls. We direct every phase of your commercial visual strategy-building your 12-month campaign framework, managing deep pre-production, curating custom set designs, and providing tailored photography and styling execution based on your project scope. Because one creative vision leads your brand strategy through production and post-production, nothing is ever lost in translation. Once brand standards and campaign roadmaps are approved, you get a completely turn-key, hands-off production experience that delivers an asset library built to dominate across web, digital advertising, retail decks, and multi-channel campaigns.​
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Investment $20,000
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