As summer fades and the first hints of fall appear, the holiday season might seem like a long way off.
For a holiday-obsessed person like me, the holiday season can’t come soon enough!
When it comes to your business… whether you’re a food business, website designer, or a food brand focused on creating a memorable holiday experience, September might not seem like the perfect time to start planning (it still feels like summer after all) but it’s the last time to get your holiday images!
Hectic, harried, and hard-pressed for time is no way to start your holiday marketing.
The festive season is fast approaching, and your holiday marketing campaigns need to be ready to dazzle.
That’s why September is your last chance to capture those festive moments that will light up your brand and set you apart from the crowd.
Why September is Crucial
September offers a unique window to secure the perfect holiday imagery before it’s too late.
The true holiday rush hasn't started, orders and reservations have started rolling in, but you still have time to catch your breath each day and plan for the coming months.
But by the time October rolls around, the hustle and bustle of the holiday season will be in full swing, and the opportunity to create those timeless images will be fleeting.
Waiting until the last minute might leave you scrambling for generic stock photos that will never capture the authenticity of your brand.
Instead, by planning now, you can ensure that your holiday marketing materials are not only ready but also perfectly aligned with the vibe and message you want to convey.
Ask yourself:
Am I going to have to use stock images this holiday season in some capacity?
Are those images going to be used and recognized by the masses?
Do I need my landing pages and campaigns to stand out as unique?
Do I want images that are hand-crafted and captured with purpose and care for this specific season?
Know what photos you need
You know your business better than anyone, so this is where your business expertise and marketing know-how comes in.
Photographers don’t know YOUR specific business, so for any successful product images, you’ll need to let your photographer know the kind of shots you need…editorial, lifestyle.
You’ll also need to keep in mind your brand’s look and feel: colors, dark vs light, props, decor, and style.
Then…
Book Your Photography NOW!
Photographers book up fast!
There are all kinds of photographers…portrait, sports, fashion, landscape.
Make sure you find one that specializes in food photography (like me.)
The best time to schedule your photo shoot is between now (it’s already September 3rd) and the first week in October.
Photographers need time to not only take your photos but they need to edit and get them marketing-ready for you.
When you get further into October, the holidays are already here and you’ll start to feel the pressure.
The holiday season is a time of joy, celebration, and connection.
By getting ahead of the competition with your holiday images now, you’ll be setting your brand up for success, ensuring that your marketing campaigns stand out.
Email us directly hello@amandalorenstudios.com to find out how we can support you this holiday season.
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