5 tips for high-impact food photography to transform your website in the new year

I say it a lot, but it bears repeating: Your website is your storefront. Your website images tell visitors how much you value your brand and your customers. Did you know that 50% of online shoppers prefer large, high-quality images more than information, descriptions, or reviews? As the new year approaches, consider these tips for a powerful website rebrand by incorporating captivating food photography. 

1. Redefine your brand identity 

• Clarify your goals: What do you want to achieve with your rebrand? Are you targeting a new audience, aiming for a modernized look, or refining your message? Defining these objectives will guide your rebranding strategy. 

• Develop a style guide: First determine the impression you want to make. Is it playful and lighthearted, or moody and sophisticated? The overall aesthetic of your new brand identity guides your selection of colors and typography. These components become the backbone of your style guide, ensuring consistency across all visual elements, including your food photography. 
  

At Amanda Loren Studios, we work closely with website and marketing professionals to deliver purposeful content that aligns seamlessly with your brand visuals. We have a talented designer on our team who crafted websites like Chef David and Worley Brands with the images we captured for their brand. That means we can support all your brand design needs too.

2. Select the right photographer 

• Review Portfolios: Look for photographers that specialize in food photography. They should have experience in your industry and a portfolio that matches your desired style and quality.  

• Check References: Read reviews and ask for recommendations from other businesses that have worked with food photographers to ensure you choose someone reliable and professional. 

• Get a contract: Your photographer should prepare a contract that specifies responsibilities, deliverables, schedule, turn-around time and pricing. 
  

We now provide a pre-call form that helps you better understand our style and provides an initial quote, ensuring an informed discussion during our call. If we’re not the best fit or the timing isn’t right, we’re upfront about it. 

3. Plan your food photography shoot 

• Create a shot list: Work with your photographer to develop a detailed shot list that includes all the key dishes and angles you want to feature on your website. You want to leave nothing to chance. 

• Use a stylist: Ensure your food photographer is also a food stylist, or works with one, so your dishes will be camera-ready! 
  

What sets us apart is that I handle both styling and photography, eliminating the need for outsourced stylists. Our clients appreciate my artistic style and attention to detail, which are showcased in our website portfolio.

4. Align your website design with your photography 

• Unify design and visuals: Your website should reflect your new food photography, with image styles, layout, and color schemes working together to create a consistent brand experience. 

• Enhance usability: Create a visually compelling website while delivering a seamless user experience. Ensure clear navigation, a logical layout, and high-quality images that load quickly. 
  

Everything we do is strategic and purposeful. We aim to make your business and brand stand out with cohesive and captivating visuals.

5. Prepare for Post-Production and Launch 

• Address Post-Production Requirements: Discuss with your photographer any post-production work, like retouching or color correction, to ensure the final images meet your quality standards. 

• Craft a Launch Plan: Create buzz and attract visitors to your rebranded website by planning a strategic launch, including timing, marketing campaigns, and special promotions. 
  

Our standard turnaround time for delivery is 5-7 days, with expedited options available. We pride ourselves on delivering images that meet your brand’s needs, and we’re happy to make adjustments to ensure each image aligns perfectly with your vision.

High-quality images build trust, foster connections, and drive engagement—shaping the buying choices of 90% of online shoppers. Start the new year strong by transforming your brand with a refreshed website and impactful food photography that captivates and converts.